{"id":2986,"date":"2026-02-12T16:50:09","date_gmt":"2026-02-12T07:50:09","guid":{"rendered":"https:\/\/tenga-group.com\/en\/?p=2986"},"modified":"2026-02-12T16:50:09","modified_gmt":"2026-02-12T07:50:09","slug":"privacy-policy","status":"publish","type":"post","link":"https:\/\/tenga-group.com\/en\/news\/2986\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"

Last Updated: February 12, 2026<\/span><\/em><\/p>\n

 <\/p>\n

TENGA Co., Ltd and all its subsidiaries (\u201c<\/span>the Company<\/strong>\u201d, \u201c<\/span>we<\/strong>\u201d, \u201c<\/span>our<\/strong>\u201d, \u201c<\/span>us<\/strong>\u201d) are committed to protecting your personal data and privacy. This Privacy Policy explains how we collect, use, disclose, process, and safeguard personal data when you interact with our websites, products, services, and business operations.<\/span><\/p>\n

 <\/p>\n

This Policy is designed to meet the requirements of:<\/span><\/p>\n

 <\/p>\n

\u30fbEuropean Union General Data Protection Regulation (EU GDPR)<\/strong><\/p>\n

\u30fbUnited Kingdom General Data Protection Regulation (UK GDPR)<\/strong><\/p>\n

\u30fbCalifornia Consumer Privacy Act (CCPA), as amended by the CPRA (California Privacy Rights Act)<\/strong><\/p>\n

\u30fbSingapore\u2019s Personal Data Protection Act 2012 (PDPA)
\n<\/strong><\/b><\/p>\n

 <\/p>\n

If any jurisdiction\u2019s laws provide stronger protections than this Policy, those laws will apply.<\/span><\/p>\n

 <\/p>\n

    \n
  1. Definitions<\/strong><\/span>
    \n<\/strong><\/span> <\/p>\n

    \u30fbPersonal Data \/ Personal Information (PI):<\/strong> Any data that identifies, relates to, or can reasonably be linked to an individual.<\/span> <\/p>\n

    \u30fbProcessing:<\/strong> Any operation performed on personal data, including collection, storage, use, disclosure, and deletion.<\/span> <\/p>\n

    \u30fbData Subject \/ Consumer:<\/strong> An identifiable individual whose personal data is processed.<\/span> <\/p>\n

    \u30fbSensitive Personal Information<\/strong> (CPRA): Includes ID numbers, precise geolocation, racial\/ethnic origin, sexual orientation, health information, etc.
    \n<\/span>
    \n<\/span>2. Categories of Personal Data We Collect<\/strong><\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Depending on your interaction with us, we may collect the following categories of personal data:<\/span><\/p>\n

    A. Identification & Contact Information<\/h3>\n

    \u30fbName, postal address, email address, phone number<\/span><\/p>\n

     <\/p>\n

    \u30fbGender, date of birth (where required)<\/span><\/p>\n

     <\/p>\n

    B. Commercial & Transaction Data<\/b><\/h3>\n

    \u30fbPurchase history, order details, payment identifiers (payments are handled by secure third parties)<\/span><\/p>\n

     <\/p>\n

    C. Technical & Website Data<\/b><\/h3>\n

    \u30fbIP address, device identifiers, browser type<\/span><\/p>\n

     <\/p>\n

    \u30fbCookies, log files, analytics data, usage information<\/span><\/p>\n

     <\/p>\n

    D. User-Generated & Communication Data<\/b><\/h3>\n

    \u30fbCustomer support requests<\/span><\/p>\n

     <\/p>\n

    \u30fbFeedback, reviews, inquiry forms, or communication records<\/span><\/p>\n

     <\/p>\n

    E. Sensitive Personal Information (only where legally allowed and strictly necessary)<\/b><\/h3>\n

    We <\/span>do not intentionally collect<\/strong> sensitive information unless required for specific operations and performed only with explicit consent where required.<\/span><\/p>\n

    F. CPRA-Required Disclosure<\/b><\/h3>\n

    In the past 12 months, we have <\/span>collected<\/strong> identifiers, commercial information, internet activity data, and geolocation (approximate) for website analytics.<\/span><\/p>\n

    We <\/span>do not sell or share personal information<\/strong> for cross-context behavioural advertising.<\/span><\/p>\n

     <\/p>\n

    3. How We Collect Personal Data<\/b><\/span><\/p>\n

    \u30fbDirectly from you (online forms, purchases, support inquiries)<\/span><\/p>\n

     <\/p>\n

    \u30fbAutomatically via cookies and analytics tools<\/span><\/p>\n

     <\/p>\n

    \u30fbFrom third-party service providers (payment processors, logistics providers)<\/span><\/p>\n

     <\/p>\n

    \u30fbFrom our subsidiaries or related companies<\/span><\/p>\n

     <\/p>\n

    <\/h1>\n

     <\/p>\n

    4. Legal Basis for Processing (EU\/UK GDPR)<\/b><\/span><\/p>\n

     <\/p>\n

    We process personal data on one or more of the following bases:<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Contractual necessity<\/strong> \u2013 to provide products or services you requested<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Legitimate interests<\/strong> \u2013 e.g., fraud prevention, analytics, service improvement<\/span><\/p>\n

     <\/p>\n

    \u30fbConsent<\/strong> \u2013 e.g., marketing communications, optional cookies<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Legal obligation<\/strong> \u2013 tax, regulatory, compliance requirements<\/span><\/p>\n

     <\/p>\n

    <\/h1>\n

     <\/p>\n

    5. Purposes of Collecting and Using Personal Data<\/b><\/span><\/p>\n

     <\/p>\n

    We use personal data for the following purposes:<\/span><\/p>\n

     <\/p>\n

    \u30fbTo process orders, payments, deliveries, and customer support<\/span><\/p>\n

     <\/p>\n

    \u30fbTo operate and improve our website, products, and services<\/span><\/p>\n

     <\/p>\n

    \u30fbTo manage customer relationships, accounts, and warranties<\/span><\/p>\n

     <\/p>\n

    \u30fbTo respond to enquiries and provide after-sales support<\/span><\/p>\n

     <\/p>\n

    \u30fbTo conduct internal analytics, research, and service improvement<\/span><\/p>\n

     <\/p>\n

    \u30fbTo send marketing communications <\/span>only with valid consent<\/b><\/b><\/p>\n

     <\/p>\n

    \u30fbTo comply with financial reporting, legal obligations, and audits<\/span><\/p>\n

     <\/p>\n

    \u30fbTo prevent fraud, security breaches, or prohibited activities<\/span><\/p>\n

     <\/p>\n

    \u30fbFor any other purpose for which we notified you and obtained consent when required<\/span><\/p>\n

     <\/p>\n

    <\/h1>\n

     <\/p>\n

    6. Disclosure of Personal Data to Third Parties<\/b><\/span><\/p>\n

     <\/p>\n

    We may disclose personal data to:<\/span><\/p>\n

     <\/p>\n

    \u30fbIT, cloud hosting, payment, and logistics service providers<\/span><\/p>\n

     <\/p>\n

    \u30fbProfessional advisers (lawyers, accountants, auditors)<\/span><\/p>\n

     <\/p>\n

    \u30fbGovernment regulators and authorities as required by law<\/span><\/p>\n

     <\/p>\n

    All third parties are required to protect your personal data and process it only for specified purposes.<\/span><\/p>\n

    <\/h1>\n

     <\/p>\n

    7. International Data Transfers<\/b><\/span><\/p>\n

     <\/p>\n

    We may transfer personal data to jurisdictions outside Singapore, the EU\/EEA, or the UK.<\/span><\/p>\n

    We ensure appropriate safeguards, including:<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Standard Contractual Clauses (SCCs)<\/strong><\/b><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Equivalent PDPA-comparable protection measures<\/strong><\/b><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>Data Processing Agreements with third parties<\/strong><\/b><\/p>\n

     <\/p>\n

    You may request details of these safeguards by contacting our Data Protection Officer.<\/span><\/p>\n

    <\/h1>\n

     <\/p>\n

    8. Data Protection & Security<\/b><\/span><\/p>\n

     <\/p>\n

    We implement reasonable administrative, technical, and physical safeguards, including:<\/span><\/p>\n

     <\/p>\n

    \u30fbEncrypted data transmission<\/span><\/p>\n

     <\/p>\n

    \u30fbAccess-controlled systems<\/span><\/p>\n

     <\/p>\n

    \u30fbSecure servers and firewalls<\/span><\/p>\n

     <\/p>\n

    \u30fbRegular monitoring and staff training<\/span><\/p>\n

     <\/p>\n

    \u30fbInternal policies and data minimisation practices<\/span><\/p>\n

     <\/p>\n

    However, no method of transmission is 100% secure, and we cannot guarantee absolute protection.<\/span><\/p>\n

    <\/h1>\n

     <\/p>\n

    9. Data Retention<\/span><\/p>\n

     <\/p>\n

    We retain personal data only as long as necessary for:<\/span><\/p>\n

     <\/p>\n

    \u30fbFulfilling the purpose for which it was collected<\/span><\/p>\n

     <\/p>\n

    \u30fbLegal, regulatory, or audit requirements<\/span><\/p>\n

     <\/p>\n

    \u30fbDefending legal claims<\/span><\/p>\n

     <\/p>\n

    After retention periods expire, data is securely deleted or anonymised.<\/span><\/p>\n

    <\/h1>\n

     <\/p>\n

    10. Individual Rights<\/span><\/p>\n

    A. Under EU\/UK GDPR<\/b><\/h3>\n

     <\/p>\n

    You have the right to:<\/span><\/p>\n

     <\/p>\n

    \u30fbAccess your data (Art. 15)<\/span><\/p>\n

     <\/p>\n

    \u30fbRectification (Art. 16)<\/span><\/p>\n

     <\/p>\n

    \u30fbErasure (\u201cRight to be Forgotten,\u201d Art. 17)<\/span><\/p>\n

     <\/p>\n

    \u30fbRestriction of processing (Art. 18)<\/span><\/p>\n

     <\/p>\n

    \u30fbData portability (Art. 20)<\/span><\/p>\n

     <\/p>\n

    \u30fbObject to processing (Art. 21)<\/span><\/p>\n

     <\/p>\n

    \u30fbWithdraw consent at any time<\/span><\/p>\n

     <\/p>\n

    \u30fbLodge a complaint with your local supervisory authority<\/span><\/p>\n

    B. <\/b>Under PDPA (Singapore)<\/b><\/h3>\n

     <\/p>\n

    You have the right to:<\/span><\/p>\n

     <\/p>\n

    \u30fbAccess your personal data<\/span><\/p>\n

     <\/p>\n

    \u30fbRequest correction of inaccurate data<\/span><\/p>\n

     <\/p>\n

    Withdraw consent (may affect service availability)<\/span>
    \n<\/span>
    \n<\/span><\/p>\n

    C. Under California CPRA<\/b><\/h3>\n

     <\/p>\n

    California residents have the right to:<\/span><\/p>\n

     <\/p>\n

    \u30fbKnow what categories of personal information are collected<\/span><\/p>\n

     <\/p>\n

    \u30fbAccess specific pieces of personal information<\/span><\/p>\n

     <\/p>\n

    \u30fbRequest deletion<\/span><\/p>\n

     <\/p>\n

    \u30fbRequest correction<\/span><\/p>\n

     <\/p>\n

    \u30fbOpt out of the sale or sharing of personal information<\/span><\/p>\n

     <\/p>\n

    \u30fbRestrict use of sensitive personal information<\/span><\/p>\n

     <\/p>\n

    \u30fbNot be discriminated against for exercising privacy rights<\/span><\/p>\n

     <\/p>\n

    We do not sell or share your personal information<\/b> under CPRA definitions.<\/span><\/p>\n

    Requests may be made via our DPO contact (Section 14).<\/span><\/p>\n

    <\/h1>\n

     <\/p>\n

    11. Cookies & Tracking Technologies<\/span><\/p>\n

     <\/p>\n

    We use cookies and similar technologies to:<\/span><\/p>\n

     <\/p>\n

    \u30fbEnable website functionality<\/span><\/p>\n

     <\/p>\n

    \u30fbAnalyse browsing behaviour<\/span><\/p>\n

     <\/p>\n

    \u30fbPersonalise content<\/span><\/p>\n

     <\/p>\n

    \u30fbImprove services<\/span><\/p>\n

     <\/p>\n

     <\/p>\n

    You may disable cookies in your browser settings. Some features may not function properly if cookies are disabled.<\/span><\/p>\n

     <\/p>\n

    A separate <\/span>Cookie Policy<\/strong> can be provided upon request.<\/span><\/p>\n

     <\/p>\n

    12. Children\u2019s Privacy<\/span><\/p>\n

     <\/p>\n

    Our services are not directed to individuals under:<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>18 years<\/strong> (GDPR)<\/span><\/p>\n

     <\/p>\n

    \u30fb<\/span><\/b>18 years<\/strong> (CPRA unless parental consent is obtained)<\/span><\/p>\n

     <\/p>\n

    We do not knowingly collect children\u2019s personal data.<\/span><\/p>\n

     <\/p>\n

    13. Automated Decision-Making<\/span><\/p>\n

     <\/p>\n

    We do not conduct automated decision-making that produces significant legal or similar effects without human involvement.<\/span><\/p>\n

    If such processing is introduced, we will notify you and ensure legal compliance.<\/span><\/p>\n

     <\/p>\n

    14. Contact: Data Protection Officer (DPO)<\/span><\/p>\n

     <\/p>\n

    For enquiries, access\/correction requests, or rights exercises:<\/span><\/p>\n

    Data Protection Officer<\/strong>
    \n<\/b>Ekaterina Ishiyama<\/span>
    \n<\/span> Email: global_legal@tenga.co.jp<\/span>
    \n<\/span> Address: Harumi Triton Square Z 11F, 1-8-12 Harumi, Chuo-ku,<\/span><\/p>\n

    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Tokyo 104-0053, Japan<\/span>
    \n<\/span> Phone: (+81) 0120072138<\/span><\/p>\n

    We may request information to verify your identity before responding.<\/span><\/p>\n

     <\/p>\n

    15. Changes to This Privacy Policy<\/span><\/p>\n

     <\/p>\n

    We may update this Privacy Policy from time to time. Updates will be posted on our website with an updated effective date.<\/span><\/p>\n

    Continued use of our services after updates constitutes acceptance of the revised Policy.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Last Updated: February 12, 2026   TENGA Co., Ltd and all its subsidiaries (\u201cthe Company\u201d, \u201cwe\u201d,<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/posts\/2986"}],"collection":[{"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/comments?post=2986"}],"version-history":[{"count":24,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/posts\/2986\/revisions"}],"predecessor-version":[{"id":3010,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/posts\/2986\/revisions\/3010"}],"wp:attachment":[{"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/media?parent=2986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/categories?post=2986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenga-group.com\/en\/wp-json\/wp\/v2\/tags?post=2986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}