Creative Passion

Product creation to us
means conveying the heart
we imbued into our creations

Product creation to us
means conveying the heart
we imbued into our creations
By creating products that the world has never seen before,
to provide new and exciting experiences,
to bring joy to our customers,
we ultimately aim to make more people happy.

Learn more about TENGA's manufacturing process
That brings these thoughts to life.

Innovative Designs To Deliver New Experiences

Innovative Designs

Our aim is to create unique products that bring something new to the world.
Unbound by conventional thinking and preconceptions, we incorporate new ideas and technologies, and refine our ideas by rigorous trial and error through multiple iterations.
By extensively focusing on user experience and design, we give form to the ideas we want to deliver to our customers.

Material and Technology Research To Create New, Unique Products

Research and Development

Concepts behind many of our products are highly innovative, and are often things that cannot be produced using current manufacturing methods.
To bring our vision and designs to life, we constantly engage in research and development of new materials and technologies.
Through repeated prototyping, experimentation, and testing, we develop new ways to make our ideas a reality.

Mass Production Technology To Deliver High-Quality Products

Production Technology

It is essential to improve the technology at our manufacturing facilities to consistently mass-produce intricate and complex products.
We consistently improve the production process by addressing each individual issue on the production floor.
Due to the unique tactile sensations we want in our materials, we often develop our own manufacturing equiment to ensure stable production quality.

Product Creation Process To Convey Our Thoughts

Manufacturing Process

  • 1.Ideation What Will Make People Happy? Coming up with ideas that will give people new experiences. 1.Ideation What Will Make People Happy? Coming up with ideas that will give people new experiences.
  • 2.Design Breathing Life Into An Idea Proposing product designs to make these ideas possible. 2.Design Breathing Life Into An Idea Proposing product designs to make these ideas possible.
  • 3.Prototyping Make, Test, Break, Repeat Creating a prototype, performing tests, and exploring the possibility of product development. 3.Prototyping Make, Test, Break, Repeat Creating a prototype, performing tests, and exploring the possibility of product development.
  • 4.Research and Development Bringing An Idea Into Reality Developing practical ways to physically create the product. 4.Research and Development Bringing An Idea Into Reality Developing practical ways to physically create the product.
  • 5.Trial Production Production Method Development Testing, redesigning, and improving, to create a mass production process. 5.Trial Production Production Method Development Testing, redesigning, and improving, to create a mass production process.
  • 6.Mass Production Consistent High Quality Producing stable, high-quality products in large quantities. 6.Mass Production Consistent High Quality Producing stable, high-quality products in large quantities.
  • 7.Finished Product A Product With Passion Delivering exciting new experiences to our customers. 7.Finished Product A Product With Passion Delivering exciting new experiences to our customers.
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