History

TENGA Inc. Established

Launch of the TENGA Brand
Launch of the TENGA CUP Series

Corporate legal structure changed to TENGA Co., Ltd.

First overseas sales of TENGA Brand begins

Launch of the FLIP HOLE Series

Launch of the TENGA EGG Series

TENGA's AIDS awareness and fundraising campaign RESPECT YOURSELF PROJECT launched

YaXin Shanghai (TENGA China) Established

The TENGA 3D Series wins the first ever Red Dot Design Award for a male sex toy

Launch of the TENGA×Keith Haring Collaboration

TENGA breaks into mainstream sales channels with sales in drugstores around Japan

Launch of the iroha Brand

Launch of the original iroha Series - YUKI, MIDORI, SAKURA

iroha YUKI, MIDORI, SAKURA and iroha Mikazuki, Minamo awarded the Red Dot Design Award

TENGA Osaka Office Established

The first TENGA SHOP opens in Osaka

TENGA USA Inc. Established in California, USA

TENGA Korea Established in Seoul, Korea

TENGA Healthcare Inc. Established

TENGA Co., Ltd. Taiwan Branch Established

Launch of TENGA's first beverage "TENGA MEN'S CHARGE"

Launch of the iroha intimate care Brand

Launch of TENGA's second beverage "TENGA NIGHT CHARGE"

TENGA SVR and iroha+ awarded Red Dot Design Award

Launch of TENGA Healthcare's MEN’S TRAINING CUP

TENGA Europe GmbH Established in Dusseldorf, Germany

TENGA FLEX (MOOVA) Awarded Red Dot Design Award

TENGA Hokkaido Office Established

TENGA Kyushu Office Established

Launch of the TENGA ROBO

TENGA's flagship department store location TENGA STORE TOKYO opens in Ginza, Tokyo

iroha's flagship department store location iroha STORE Umeda Daimaru opens in Osaka

FLIP ORB, iroha temari awarded Red Dot Design Award

TENGA's CUP Series Renewed for 15th Anniversary

Launch of apparel and art collaboration project TXA - TENGA by Artist

Launch of couple's intimacy brand CARESSA

Launch of Type B Support Center for Individuals with Disabilities "able! Factory" alongside wider "able! Project"

CARESSA ℃-STONE awarded Red Dot Design Award

TENGA's second department store location TENGA STORE YOKOHAMA opens

Launch of TENGA Company logo and Corporate Website

iroha Celebrates 10th Anniversary

Appointed Kiko Mizuhara as Brand Ambassador for iroha, press conference held to commemorate

iroha becomes first self-pleasure brand in Japan to advertise in a national newspaper

TENGA Bobble and TENGA Puffy awarded Red Dot Design Award (Germany)

Head Office Relocated to Harumi Triton Square, Chuo-ku, Tokyo, Japan

Launched "with Seicil", an online platform for sex education

Approved to produce and distribute the Japanese version of the "Dating Domestic Violence Checker" by the city of Paris

Released the iroha mai RURI, a joint collaboration between iroha and Kiko Mizuhara

TENGA Healthcare's research in female pelvic floor muscle training receives approval and a grant from the Japanese Ministry of Economy, Trade and Industry

Released the iroha petit CORAL, a joint collaboration between iroha and Kiko Mizuhara

Launched the TENGA brand's first unisex item TENGA UNI

TENGA UNI University Tour highlights the importance of sexual wellness at university events and gatherings in the USA and Europe

Opened TENGA LAND in the shopping mall "Tokyu Plaza HARAKADO" in Harajuku, Japan

TENGA UNI and iroha mai awarded Red Dot Design Award (Germany)

Launched "Nininkatsu" website to promote positive perspectives on conception

Released the iroha+ YORU Sumire, a joint collaboration between iroha and Kiko Mizuhara

Released the iroha stick HAMANASU, a joint collaboration between iroha and Kiko Mizuhara

Established TENGA ESPANA S.L in Barcelona, Spain

Established TENGA USA's NY Office in New York, USA

Launched “Otona no Seicil,” an adult sex education content site

Opened TENGA LAND TAIPEI in Taipei, Taiwan

Established TENGA UK Ltd. in Uxbridge, England

Launch of women’s healthcare brand iroha Healthcare, with Japan's first medical device for vaginal massage INNER MASSAGE STICK

Released the iroha INTIMATE WASH【 FOAM TYPE 】Yomogi, a joint collaboration between iroha and Kiko Mizuhara

TENGA awarded "Toy Brand of the Year" award at EroSpain 2025